When growing up my mum (who really hates this picture of me) was an artist and my dad an offset printer. So it was perhaps inevitable that I'd end up in the creative industry.
I'm a Victorian country lad from way back coming from a small town called Murtoa, then moved to Adelaide when I was 17 to complete my graphic design degree. Am now based back in Victoria.
After University my advertising creative career began. Working on a variety of clients, often with tight budgets and tighter deadlines, I tended not to mess around. I also didn't have a big ego and tended not to take myself too seriously (I saved that for the work).
I've made World Champions cry, chopped a car in half in a fake storm – and eaten ice cream for breakfast for three months straight. All in the name of engagement. Which is the reason I still use the image that mum doesn't like.
But if you like what you see while you're here, feel free to say g'day.
In the mean time, sorry mum.